educate yourself with Solus

Many treat influencers as the go-to for social media. Is it all they can be? Hu-uh. Let them know you need an IR boost and watch your seed round offers multiply.

In Web3, KOLs can elevate your project, but scams, poor communication, and mismatched campaigns can drain your budget, kill momentum, and damage your reputation.

You might be thinking: “If only I could get the big influencer to post about my brand!” But here’s an irony: that’s like hiring a celebrity chef to make a sandwich—cool but… unnecessary.

Everyone dreams of having Tier 1 KOLs as advertisers. But here’s the thing — a few know the hidden “gotchas” that come with working with these top-tier stars. So, what are those?