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Engineering Engagement: How Haust Network Turned Zero Into a Thriving Web3 Community
Vlad Zghurskyi
29.01.2025
6 Min Read
Is it possible to start a successful Quest Program that NEVER existed before? Let’s find out.
The Client
Haust Network – the EVM-compatible network with native yield for your crypto assets.
How We Built Haust Network’s Engagement Engine from Scratch
When Haust Network approached us, their request was clear: build an engaged community from the ground. This required not only a pursuit of ambitious goals but also the creation of activities and strategies that simply didn’t exist before. That was a highly ambitious goal itself. Here’s how we made it happen:
Formed an Engaged and Active Community:
- Designed progressive quests aligned with user motivations.
- Attracted diverse participants with clear, engaging tasks.
- Built funnels guiding users from discovery to engagement.
Boosted User Engagement Through Gamification and Ever-Evolving Activities:
- Introduced tiered rewards (NFTs, roles, perks) for motivation.
- Created unique activities for influencer-driven audiences and others.
- Regularly updated activities to keep them fresh and exciting.
Maximised Visibility:
- Ran cross-platform campaigns to grow awareness.
- Partnered with top projects and influencers to expand reach.
- Built marketing funnels converting participants into loyal members.
We had no community, no campaigns, no active users, NOTHING. So, did we manage to do it?
✨Spoiler Alert✨
— Building a targeted, scalable Quest Program that hits Haust Network’s goals? Easy.
— Oh wait, it also had to be high-quality and ready to grow with the community? Sure.
— Here's how we pulled it off:
- Partners and leading projects? Involved them when it counted.
- Quests and rewards? Designed, tested, and iterated
- Community? Reached out, hyped up, and fully onboarded.
And YES, we delivered.
The Numbers Speak for Themselves
The program has seen remarkable success:
30,000+ participants actively completing tasks
180,000+ tasks completed, demonstrating strong engagement
20,000+ users earned exclusive Discord roles, building loyalty within the community
50,000+ new social media followers, expanding Haust Network’s reach
2,000,000+ transactions per day on the Testnet
But here’s the real INSIGHT: We built 90% of Haust’s Discord community from the ground up. By making quests the heart of activity, we turned Discord into a buzzing hub of discussion, strategy, and excitement.
How Was the Quest Program a Turning Point?
What made the Quest Program a success? We were aiming to combine strategy and execution. Here’s how we did it.
1
Key to Speed: Experience & Vision
Our team didn’t just create a program; we built a system rooted in years of expertise and successful collaborations. As crypto degens with experience both as developers and participants, we had a unique perspective on what works.
By combining industry best practices with firsthand insights, we created a scalable and functional framework that resonated deeply with the community.
2
Key to Engagement: Reward Architecture
Great programs inspire action, but exceptional programs create a movement. We introduced:
- Reward Tiers That Excite
From exclusive NFTs to coveted Discord roles, our rewards made participation irresistible.
- Dynamic Progression Systems
Participants levelled up, gaining a sense of achievement with every step
- Simple Yet Effective Motivation
A thoughtfully curated reward pool tied effort to outcomes, ensuring every contribution was recognized and valued.
This strategic approach to rewards transformed participation into a fulfilling and desirable experience, ensuring every participant felt both challenged and motivated, sparking an ongoing cycle of engagement and satisfaction.
3
Key to Longevity: Gamified Excellence
To ensure the program’s lasting impact, we designed an ecosystem that promoted growth and sustained engagement:
- Strategic Quest Design
Tasks became personalized adventures, tailored to evolve alongside the community, making participation meaningful and exciting.
- Complex Progression Mechanics
A ranking system pushed participants to evolve from completing simple tasks to taking on leadership roles.
- Scalable Framework
Our gamified approach ensured the program could grow seamlessly, adapting to the community’s needs over time.
This combination of adventure, growth, and scalability created a lasting, addictive cycle of motivation and engagement.
4
Key to Network Power: Strategic Partnerships That Deliver
We worked closely with top Social 3 platforms to make our campaigns as effective as possible. These partnerships helped us target the right audience, boost engagement, and stay updated on the latest trends in Web3.
By keeping in constant contact with these platforms, we ensured the Quest Program stayed relevant and reached its full potential, making it a standout success.
In Web3, it’s often about who is willing to retweet your thread.️
✨Insight Alert✨
NEAR & Polygon Power Move
When Haust Network teamed up with NEAR and Polygon, we knew we couldn’t miss the chance to create something extraordinary together:
- Custom Quests? Absolutely
We crafted unique, tailored challenges that highlighted their tech and resonated with their communities.
- Taking Collaboration Seriously?
We didn’t just partner—we dove deep into their ecosystems to ensure the collaboration brought maximum value to everyone involved.
- The Payoff?
A next-level Quest Program with massive engagement, endless excitement, and a buzz-worthy reputation.
Conclusion
A Formula for Success:
Audience-Centric Design
Understanding who we were building for and what would motivate them.
Transparent Processes
Clear guidelines set expectations and inspire trust.
Gamified Innovation
Delivering excitement and a sense of achievement.
Continuous Iteration
Listening, improving, and evolving every step of the way.
Our Quest Program went beyond simple success – it truly raised the bar. If you’re ready to build something extraordinary, our team is here to help you turn your vision into a success story.
Let us know, and we’ll take you there 🚀
web3 community building
crypto communities
quest program
gamification
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