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Hack Your Web3 Marketing Strategy with Influencer IR
Vlad Zghurskyi
07.01.2025
3 Min Read
Many treat influencers as the go-to for social media. Is it all they can be? Hu-uh. Let them know you need an IR boost and watch your seed round offers multiply.
Influencers in IR? Seriously?
Traditionally, influencers are seen as social media amplifiers. But the last thing you need is “traditional” regarding promotion, especially when it limits what influencers can do for your project.
Here’s the thing: influencers work with different audiences — and investors are just another audience. Even if they’re not creating content directly for investors, they can still find a way to deliver a message to them easily. How? Let’s take a look.
Pitching Investors without Contacting Them
Investors are a unique breed. They’re analytical, strategic, and most importantly, they seek promising projects. So why wouldn’t you want influencers to help spread the word? The catch is that you don’t need them to create a sales pitch — they don’t have to sell directly to investors.
Key Insight: You don’t need them to create a direct sales pitch. They don’t have to “sell” to investors. Instead, they have:
- A direct line to VCs, analysts, and industry insiders;
- A knack for creating visibility among high-value audiences without being overtly promotional.
Not to brag about it, but Solus Group has been working with influencers for so long that we already know how to help them pitch investors without pitching them. Do you need that? Pitch us a message.
“In Communication With VCs”
Announcing (or even just whispering) that your project:
- Communicates with VCs;
- Has onboarded a specific VC;
- Or (even better) found a lead investor.
…can give your project instant visibility.
Why? This kind of information isn’t just for the general audience — it will attract analysts, investors, and industry insiders who are tuned into these kinds of updates. And when influencers share this kind of info, it hits even harder.
This strategy does more than just make your project look good. It boosts your visibility with both everyday followers and the all-important investment crowd. No need for 5000-word explanations — just a subtle post about an important investor connection can make waves.
Boost Social Media Score by Association
Social media is a game. And like any game, you need to play by the rules. When influencers share information about your project, they’re not just broadcasting your news to their audience — they’re tapping into their close-knit networks of relevant partners, VCs, and industry insiders. Imagine the kind of social media score that will generate when influencers broadcast your project’s ties to VCs who are relevant to your niche.
The beauty of influencer marketing is that their audiences are already tuned into your specific niche. Whether AI, Web3, DePIN, or anything else, the influencer’s followers are your audience too. Influencers also help boost your project’s social media score, thanks to their credibility. When they post, it counts. Engagement, credibility, and visibility are all rolled into one shiny package.
Targeting the Right People
When you collaborate with an influencer, you’re not casting a net into the vast unknown. You’re targeting niche communities that are likely already invested in your field. Influencers can help you reach a highly relevant audience.
Think about it: why waste time trying to reach everyone when you can zero in on the people who are already interested in what you’re building?
Pro tip:
Look for crypto influencers with experience engaging with investors or tracking market trends. These influencers understand the nuances of investor behaviour and can subtly position your project.
Making Web3 Easy
It would be remiss not to mention that Web3 can be confusing. You’ve got to admit that. But influencers are also simplifiers. They make complex tech concepts accessible to your neighbour walking with a dog, a granny, and an investor who always worked with Web2 projects but was born in the days when there was only Web1.
Influencers can bridge that gap, making your project easier to understand and trust.
Final Thoughts
Influencers are not just for cool product shots anymore — they’re a force to be reckoned with in the investment world. So, stop thinking about influencers as the “cherry on top” and start seeing them as strategic partners who can elevate your project to new heights.
Influence Marketing
Web3 Influencers
IR
Web3 Investments
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