Author: Pavlo Karapinka

23 July 2023

10 Min Read

Five web 2.0 marketing approaches revolutionizing web 3.0: comprehensive guide

The world of blockchain moves like crazy. Really. 

But it makes many things blurry along the way. Such speed impacts Web3’s weaknesses, so Web2, which is supposed to be one dimension lower, becomes a hub of innovation for Web3. 

Let’s slow down for a fraction of the time. 

This is a truly paradoxical thing that can be easily resolved: just adopt whatever Web2 has to offer and make your project reveal its unicorn nature! 

In this article, we are about to lift that curtain for you. We will explore five marketing approaches from Web 2.0 that are still considered an “innovation” for Web 3.0, based on insights gathered from consulting over 80 blockchain teams. 
Hope you are ready because we’re starting! Rat-a-tat-tat-tat…