Everyone who says kol marketing doesn’t work is simply doing it wrong. Sorry, but it’s the hard truth.
Everyone who says kol marketing doesn’t work is simply doing it wrong. Sorry, but it’s the hard truth.
Brands winning with our approach:
Brands winning with our approach:
Brands winning with our approach:
Quote from Solus Mindset
Quote from Solus Mindset
Quote from Solus Mindset
Web3 changed the world. KOL marketing didn't get the memo: It's still stuck in 2010.
While Web2 brands build genuine partnerships with stories, Web3 throws budgets at spreadsheets and prays for miracles.
We're done watching good projects fail with bad KOL strategies.
We can talk mindset all day, but at the end execution is what matters. Words aren’t our strongest side. Doing is.
We can talk mindset all day, but at the end execution is what matters. Words aren’t our strongest side. Doing is.
We can talk mindset all day, but at the end execution is what matters. Words aren’t our strongest side. Doing is.
5-year collab
1inch
● $4B → $700B volume growth ● 30K → 19M users
5-year collab
1inch
5-year collab
1inch
1 year campaign
Haust Network
● 0 → 250K community ● 0 → 53M transactions ● 0 → 2M accounts
1 year campaign
Haust Network
1 year campaign
Haust Network
Token growth campaigns
HyperGPT
● 5–7× token growth per campaign ● Full CIS region penetration
Token growth campaigns
HyperGPT
Token growth campaigns
HyperGPT
Airdrop campaign
Lisk
● 1.5M+ targeted coverage ● 4× increase in UGC ● oo successful - forced to stop
Airdrop campaign
Lisk
Airdrop campaign
Lisk
● 1.5M+ targeted coverage ● 4× increase in UGC ● oo successful - forced to stop
Pre-TGE campaign
OORT
● Successful 30Xs TGE ● 8× post-TGE growth
Pre-TGE campaign
OORT
Pre-TGE campaign
OORT
● Successful 30Xs TGE ● 8× post-TGE growth
Infohook campaigns
Symbiotic
● Built bullish DeFi sentiment ● 3× increase in UGC ● 60K referrals to activities
Infohook campaigns
Symbiotic
Infohook campaigns
Symbiotic
● Built bullish DeFi sentiment ● 3× increase in UGC ● 60K referrals to activities
IT'S FREE
Get KPI-focused proposal
IT'S FREE
Get KPI-focused proposal
IT'S FREE
Get KPI-focused proposal
Our vibes
Our vibes
Our vibes
Believe it or not, we’re the /biggest critics of the current KOLs market/ you’ll ever meet. We know exactly how it runs - /the noise, the hype/, the shortcuts. And we’re changing it.
By example.
Believe it or not, we’re the /biggest critics of the current KOLs market/ you’ll ever meet. We know exactly how it runs - /the noise, the hype/, the shortcuts. And we’re changing it.
By example.
Believe it or not, we’re the /biggest critics of the current KOLs market/ you’ll ever meet. We know exactly how it runs - /the noise, the hype/, the shortcuts. And we’re changing it.
By example.
What we do
What we do
What we do
to Work With KOLs
to Work With KOLs
Status quo
SOLUS
Hand-picked brand advocates
Random KOLs lists
Custom content for everything
Copy pasted posts
ROI over vanity mertics
Views over value
Strategy first approach
Spray and pray approach
Status quo
SOLUS
Hand-picked brand advocates
Random KOLs lists
Custom content for everything
Copy pasted posts
ROI over vanity mertics
Views over value
Strategy first approach
Spray and pray approach
Status quo
SOLUS
Hand-picked brand advocates
Random KOLs lists
Custom content for everything
Copy pasted posts
ROI over vanity mertics
Views over value
Strategy first approach
Spray and pray approach
01
Organic KOLs PR
Giving journalists scoops used to be the classical move - now we feed real alpha to KOLs and let ego + FOMO do the rest. Only real alpha.
Launched for
Organic KOLs PR
02
Ambassador program
Not “join our Discord for points.” We recruit believers, not point-farmers - and turn your community into co-founders in spirit.
Launched for
Ambassador program
03
Long-Term KOL Partnerships
The market mood changes every eight minutes - we lock in KOLs who stay with you no matter what. Your narrative and LTV deserve continuity, not one-second marketing.
Launched for
Long-Term KOL Partnerships
04
Affiliate Systems for KOLs
When the affiliate system is structured right, creators deliver - because not delivering hurts.
Launched for
Affiliate Systems for KOLs
05
KOL-Only IRL Experiences
Nothing beats IRL energy. We engineer environments where KOLs connect first - and content follows naturally.
Launched for
KOL-Only IRL Experiences
06
OTC & Allocations for KOLs
We don’t buy influence - we convert it into equity-aligned conviction. Owners speak differently.
Launched for
OTC & Allocations for KOLs
01
Organic KOLs PR
Giving journalists scoops used to be the classical move - now we feed real alpha to KOLs and let ego + FOMO do the rest. Only real alpha.
Launched for
Organic KOLs PR
02
Ambassador program
Not “join our Discord for points.” We recruit believers, not point-farmers - and turn your community into co-founders in spirit.
Launched for
Ambassador program
03
Long-Term KOL Partnerships
The market mood changes every eight minutes - we lock in KOLs who stay with you no matter what. Your narrative and LTV deserve continuity, not one-second marketing.
Launched for
Long-Term KOL Partnerships
04
Affiliate Systems for KOLs
When the affiliate system is structured right, creators deliver - because not delivering hurts.
Launched for
Affiliate Systems for KOLs
05
KOL-Only IRL Experiences
Nothing beats IRL energy. We engineer environments where KOLs connect first - and content follows naturally.
Launched for
KOL-Only IRL Experiences
06
OTC & Allocations for KOLs
We don’t buy influence - we convert it into equity-aligned conviction. Owners speak differently.
Launched for
OTC & Allocations for KOLs
01
Organic KOLs PR
Giving journalists scoops used to be the classical move - now we feed real alpha to KOLs and let ego + FOMO do the rest. Only real alpha.
Launched for
Organic KOLs PR
02
Ambassador program
Not “join our Discord for points.” We recruit believers, not point-farmers - and turn your community into co-founders in spirit.
Launched for
Ambassador program
03
Long-Term KOL Partnerships
The market mood changes every eight minutes - we lock in KOLs who stay with you no matter what. Your narrative and LTV deserve continuity, not one-second marketing.
Launched for
Long-Term KOL Partnerships
04
Affiliate Systems for KOLs
When the affiliate system is structured right, creators deliver - because not delivering hurts.
Launched for
Affiliate Systems for KOLs
05
KOL-Only IRL Experiences
Nothing beats IRL energy. We engineer environments where KOLs connect first - and content follows naturally.
Launched for
KOL-Only IRL Experiences
06
OTC & Allocations for KOLs
We don’t buy influence - we convert it into equity-aligned conviction. Owners speak differently.
Launched for
OTC & Allocations for KOLs
Launched for
Users acquisition & retention
From narrative to numbers - we build systems that translate virality into business metrics that matter: CAC/UAC, LTV, retention, and ROI.
Users acquisition & retention
-
Launched for
Community building
We don’t “farm users” - we build tribes. Strategic KOL drops, AMAs, and real social glue that keeps people coming back because they want to, not because we spam pings.
Community building
-
Launched for
Brand awaraness
We don’t chase noise. We engineer targeted presence. Targeted media, tasteful hype, and the right voices carrying your story.
Brand awaraness
-
Launched for
User generated content stimulation
Turn users into creators, not spectators. Structured UGC flows that build your reputation while we quietly pull the strings.
User generated content stimulation
-
Launched for
Geo-targeted growth
Every region has its own crypto culture. We adapt, translate, and deploy with local finesse - not Google Translate energy.
Geo-targeted growth
-
Launched for
Narrative shaping
Great stories don’t spread - they’re planted. We seed your talking points through credible voices months before the market catches on.
Narrative shaping
-
Launched for
Token growth
Token hype without the circus: strategic liquidity touchpoints, native demand loops, and exposure that pulls in thinking funds.
Token growth
-
Launched for
Social proof gaining
Social proof isn’t something you request - it’s earned. KOLs who matter, media that carries weight, and user stories that don’t smell like a paid shill thread.
Social proof gaining
-
Launched for
Users acquisition & retention
From narrative to numbers - we build systems that translate virality into business metrics that matter: CAC/UAC, LTV, retention, and ROI.
Users acquisition & retention
-
Launched for
Community building
We don’t “farm users” - we build tribes. Strategic KOL drops, AMAs, and real social glue that keeps people coming back because they want to, not because we spam pings.
Community building
-
Launched for
Brand awaraness
We don’t chase noise. We engineer targeted presence. Targeted media, tasteful hype, and the right voices carrying your story.
Brand awaraness
-
Launched for
User generated content stimulation
Turn users into creators, not spectators. Structured UGC flows that build your reputation while we quietly pull the strings.
User generated content stimulation
-
Launched for
Geo-targeted growth
Every region has its own crypto culture. We adapt, translate, and deploy with local finesse - not Google Translate energy.
Geo-targeted growth
-
Launched for
Narrative shaping
Great stories don’t spread - they’re planted. We seed your talking points through credible voices months before the market catches on.
Narrative shaping
-
Launched for
Token growth
Token hype without the circus: strategic liquidity touchpoints, native demand loops, and exposure that pulls in thinking funds.
Token growth
-
Launched for
Social proof gaining
Social proof isn’t something you request - it’s earned. KOLs who matter, media that carries weight, and user stories that don’t smell like a paid shill thread.
Social proof gaining
-
Launched for
Users acquisition & retention
From narrative to numbers - we build systems that translate virality into business metrics that matter: CAC/UAC, LTV, retention, and ROI.
Users acquisition & retention
-
Launched for
Community building
We don’t “farm users” - we build tribes. Strategic KOL drops, AMAs, and real social glue that keeps people coming back because they want to, not because we spam pings.
Community building
-
Launched for
Brand awaraness
We don’t chase noise. We engineer targeted presence. Targeted media, tasteful hype, and the right voices carrying your story.
Brand awaraness
-
Launched for
User generated content stimulation
Turn users into creators, not spectators. Structured UGC flows that build your reputation while we quietly pull the strings.
User generated content stimulation
-
Launched for
Geo-targeted growth
Every region has its own crypto culture. We adapt, translate, and deploy with local finesse - not Google Translate energy.
Geo-targeted growth
-
Launched for
Narrative shaping
Great stories don’t spread - they’re planted. We seed your talking points through credible voices months before the market catches on.
Narrative shaping
-
Launched for
Token growth
Token hype without the circus: strategic liquidity touchpoints, native demand loops, and exposure that pulls in thinking funds.
Token growth
-
Launched for
Social proof gaining
Social proof isn’t something you request - it’s earned. KOLs who matter, media that carries weight, and user stories that don’t smell like a paid shill thread.
Social proof gaining
-
Attention is leverage. Solus Group gives it velocity.
of our agency play, but just a part of SOLUS group game
But how's its all possible?
It's ain't much, but honest 6 years relationships
bulding with KOLs, VCs, founders & others
all possible?
But how's its
with KOLs, VCs, founders & others
It's ain't much, but honest
6 years relationships bulding
But how's its all possible?
It's ain't much, but honest 6 years relationships
bulding with KOLs, VCs, founders & others
Testimonials
Testimonials
Testimonials
5.0
5.0
/5
Since 2018, we’ve been changing project lives for the better. The ones who worked with us won’t let us lie.
15+
Trusted by
clients worldwide
15+
Trusted by
clients worldwide
15+
Trusted by
clients worldwide
The part where we answer the questions you were too polite to ask
001
|
What should you know before launching KOLs campaign?
KOL campaigns aren't magic wands that solve every problem, but they can handle most of your performance and brand awareness challenges when done right. The key is following fundamental marketing principles adapted for Web3. Know your goals, understand your audience, and have realistic expectations.
002
|
Is KOLs marketing good tool for everyone?
Not every project needs KOL marketing, and not every project is ready for it. If you don't have clear messaging, product-market fit, or defined goals, KOL campaigns will just amplify your confusion. But for projects with solid foundations looking to scale awareness, drive adoption, or build credibility, KOL marketing can be incredibly effective.
003
|
Could you send KOLs list?
We don't work with generic lists. Every campaign gets custom KOL selection based on your specific goals, audience, and budget. The "spray and pray" approach with random influencer lists is exactly what we're trying to fix in this industry.
004
|
Which GEO u are working with?
We operate globally through English-speaking KOLs who reach worldwide audiences. Our network covers Europe (including Ukraine), Asia, Latin America, and other major regions.
005
|
Why are KOLs important for Web3 projects?
KOLs provide credibility shortcuts in an industry where people are naturally skeptical. They can explain complex concepts to mainstream audiences, validate your project for potential users, and create the social proof needed for adoption. In Web3, community trust often matters more than technical specifications.
006
|
Do you work on a fixed fee, performance-based, or hybrid model?
We're flexible as every project is different. Depending on strategy and goals, we can work on a percentage of funding rounds, participate in investment rounds, or sometimes invest directly in projects. Our priority is effectiveness and client results, so we adapt our compensation model to align with your success.
007
|
What’s the difference between a KOL, an influencer, and a community leader in Web3?
KOL (Key Opinion Leader): Web3's preferred term for someone whose opinion carries weight in the space. Can be anyone from a respected developer to a major crypto personality. Influencer: Traditional term for content creators who impact audience decisions. Community Leader: Focuses specifically on building and managing dedicated groups or communities, often with smaller but highly engaged audiences.
001
|
What should you know before launching KOLs campaign?
KOL campaigns aren't magic wands that solve every problem, but they can handle most of your performance and brand awareness challenges when done right. The key is following fundamental marketing principles adapted for Web3. Know your goals, understand your audience, and have realistic expectations.
002
|
Is KOLs marketing good tool for everyone?
Not every project needs KOL marketing, and not every project is ready for it. If you don't have clear messaging, product-market fit, or defined goals, KOL campaigns will just amplify your confusion. But for projects with solid foundations looking to scale awareness, drive adoption, or build credibility, KOL marketing can be incredibly effective.
003
|
Could you send KOLs list?
We don't work with generic lists. Every campaign gets custom KOL selection based on your specific goals, audience, and budget. The "spray and pray" approach with random influencer lists is exactly what we're trying to fix in this industry.
004
|
Which GEO u are working with?
We operate globally through English-speaking KOLs who reach worldwide audiences. Our network covers Europe (including Ukraine), Asia, Latin America, and other major regions.
005
|
Why are KOLs important for Web3 projects?
KOLs provide credibility shortcuts in an industry where people are naturally skeptical. They can explain complex concepts to mainstream audiences, validate your project for potential users, and create the social proof needed for adoption. In Web3, community trust often matters more than technical specifications.
006
|
Do you work on a fixed fee, performance-based, or hybrid model?
We're flexible as every project is different. Depending on strategy and goals, we can work on a percentage of funding rounds, participate in investment rounds, or sometimes invest directly in projects. Our priority is effectiveness and client results, so we adapt our compensation model to align with your success.
007
|
What’s the difference between a KOL, an influencer, and a community leader in Web3?
KOL (Key Opinion Leader): Web3's preferred term for someone whose opinion carries weight in the space. Can be anyone from a respected developer to a major crypto personality. Influencer: Traditional term for content creators who impact audience decisions. Community Leader: Focuses specifically on building and managing dedicated groups or communities, often with smaller but highly engaged audiences.
001
|
What should you know before launching KOLs campaign?
KOL campaigns aren't magic wands that solve every problem, but they can handle most of your performance and brand awareness challenges when done right. The key is following fundamental marketing principles adapted for Web3. Know your goals, understand your audience, and have realistic expectations.
002
|
Is KOLs marketing good tool for everyone?
Not every project needs KOL marketing, and not every project is ready for it. If you don't have clear messaging, product-market fit, or defined goals, KOL campaigns will just amplify your confusion. But for projects with solid foundations looking to scale awareness, drive adoption, or build credibility, KOL marketing can be incredibly effective.
003
|
Could you send KOLs list?
We don't work with generic lists. Every campaign gets custom KOL selection based on your specific goals, audience, and budget. The "spray and pray" approach with random influencer lists is exactly what we're trying to fix in this industry.
004
|
Which GEO u are working with?
We operate globally through English-speaking KOLs who reach worldwide audiences. Our network covers Europe (including Ukraine), Asia, Latin America, and other major regions.
005
|
Why are KOLs important for Web3 projects?
KOLs provide credibility shortcuts in an industry where people are naturally skeptical. They can explain complex concepts to mainstream audiences, validate your project for potential users, and create the social proof needed for adoption. In Web3, community trust often matters more than technical specifications.
006
|
Do you work on a fixed fee, performance-based, or hybrid model?
We're flexible as every project is different. Depending on strategy and goals, we can work on a percentage of funding rounds, participate in investment rounds, or sometimes invest directly in projects. Our priority is effectiveness and client results, so we adapt our compensation model to align with your success.
007
|
What’s the difference between a KOL, an influencer, and a community leader in Web3?
KOL (Key Opinion Leader): Web3's preferred term for someone whose opinion carries weight in the space. Can be anyone from a respected developer to a major crypto personality. Influencer: Traditional term for content creators who impact audience decisions. Community Leader: Focuses specifically on building and managing dedicated groups or communities, often with smaller but highly engaged audiences.
IT'S FREE
Schedule a call
IT'S FREE
Schedule a call
IT'S FREE
Schedule a call