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Organically 30x your token on TGE, using $OORT’s example: Our Playbook
Nazar Didyk
09.04.2024
3 Min Read
Sharing insights from the TGE preparation and presale rounds. Demonstrating how to triple user-generated content and how to work with Web 2.0 partners.
The chart illustrates the price movement throughout our collaboration. The partnership continues.
Source: https://coinmarketcap.com/currencies/oortech/
The Client
ORRT aggregates global computing and storage to deliver AI solutions for business operations.
- Tool — Geographically segmented KOL marketing
- Project type — Infrastructure (DePin+AI)
- Market — Turkey/ LATAM/ CIS/ Ukraine/ English-speaking audience
Results
≈1m views
30x token performance on a listing
8x post-TGE
How did we get there?
1
The influencer is your friend until it bends
We know it is easier to finance media coverage with your token by conducting KOL funding rounds (free money, right?). Well, it might cost you a chart like this:
Consider the following:
- Will the KOL token release schedule prevent them from dumping on retail?
- Is the unlock schedule long enough to ensure commitment?
- Do you handpick influencers that are getting allocation?
- Have you developed a long-term partnership with KOL?
What are the first red flags of "early gem" that I could detect as a marketer?
— Rusya.solus (@Rusya_Solus) March 21, 2024
1. The project wants to onboard KOLs on private rounds ASAP!!!! And gain traction after
2. Project considers KOLs for allocation to be "free KOLs"
Unfortunately, quite common situations in the space…
Honestly, this is just the tip of the iceberg, but we will keep it simple: Work out your Tokenomics, and don’t be afraid to ask the experts (us) for help.
Or use another way to pay influencers. Stablecoins!
Yep, it’s that simple. In the case of OORT, we were happy to hear that this was the strategy they chose to move forward with influencer incentivization. It costs a little, but you avoid losing something much more valuable.
2
OOO — Organic Organic Organic (Promotion)
As you may know by now, we are heavily invested in long-term influencer partnerships. Having that, and a fundamental, narrative-related project, gives us the ability to simply present the project to the KOL, and get organic content in return.
Have you ever seen marketing content so good, that regular influencers started copying it?
As in other cases, projects were pitched to our best GEO-specific influencers, which gave us only organic results, such as from Gokhan Gark and WOLF Financial.
#OORT $oort stake haberinin gelmesiyle beraber tekniğe de uygun şekilde harika bir yükseliş dalgası başlattı.
— Gokhan Gark (@GokhanGark) March 7, 2024
Çok şükür güvenimi boşa çıkarmadı. Beni de size mahcup etmedi.
Turuncu bölgeyi desteğe çevirebilirse 1.20-1.40 usd lere kadar yükselişini sürdürebilir.
Yeşil bölge… https://t.co/y5wY7nf8VH pic.twitter.com/zVQyThKQ1Z
The louder your partner's name is, the better your chances are.
— WOLF (@WOLF_Financial) January 20, 2024
A great example of this is newbie OORT partnering with the giant DELL.
When you find a great collaboration it can make the value of a company soar.
This is why I’m excited about @oortech which not only has a… https://t.co/xBmR9MFnAk
Because the posts were less like a promotion and more like a personal opinion, KOL’s views outperformed the average of their publications by 11%.
3
TGE is a milestone, not a goal
In the make-money-quick industry, many projects focus too much on their TGE. We support a much longer-term vision.
But how do you maintain brand awareness after a listing?
In the case of OORT, they provided additional token utility through staking immediately after the listing.
17/ They recently announced the release of staking rewards to holders of their native token $OORT.
— Crypto Nova (@CryptoGirlNova) March 11, 2024
Staking also offers additional benefits as you can see down below. https://t.co/5InZaKxmvc
Of course, this decision was supported by us, communicated natively by our influencers, and got plenty of attention. In fact, staking was so successful that 7,636,473.4463 $OORT were staked on the first day.
The partnership is still going, with more activity to come!
4
DELL > Binance (At least in some way)
A strong Web 2 collaboration will bring much more value than a simple Web 3 one. Our case is proving it!
OORT Storage is available through Dell’s latest global loyalty program, launched in Canada and the US as of July 2023, targeting over 10 million customers worldwide.
For example, DELL’s 2023 revenue is more than 10 times greater than Binance’s, it operates in 180 countries, #31 on the Fortune 500 list.
The network effect with DELL’s user base cannot yet be compared to Web 3 companies.
Once a partnership is secured, you need to communicate the value properly, as the community is usually biased against non-crypto companies and expects Lambo-generating companies like Coinbase or Binance.
1/ Dell unveils loyalty program with @oortech 👀
— Crypto Raven💎 (@hiRavenCrypto) January 20, 2024
This is HUGE !!🤯 @Dell generated $100 Billion revenue a year, operates in 180 countries, #31 on the Fortune 500 list.
And right now they unites with OORT. pic.twitter.com/M5aZEbTiru
That is exactly what we did. With the help of our KOLs, we successfully delivered the message to the public.
Conclusion
Set up long-term partnerships for organic advertising.
Don’t have a narrative? Build one — influencers love them.
Listing should be treated well, but please engage afterward.
Leverage solid Web 2 collaborations — they can outperform Web 3 partnerships.
Choose influencers and make sure they care about your product.
Secure KOL engagement with a transparent vesting plan.
OR pick a stable coin for payments, as OORT did.
DePin
Artificial Intelligence
TGE
KOL Collaboration
Token Growth
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