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Nuklai Case: 30X at TGE with Healthy & Steady Token Growth
Nazar Didyk
23.05.2024
6 Min Read
It is challenging to find a real project amidst the crypto hype. But sometimes gems like Nuklai emerge. Explore the marketing strategies and tools behind its success in our article.
The Client
Nuklai — is a layer 1 blockchain infrastructure that powers LLMs with data and decentralized computing power.
Tools
- Key Opinion Leaders (KOLs) marketing
- Ambassador program
- Organic Twitter growth mechanics
- Trending strategies
- Public Relations (PR) with trusted partners
- Investor Relations
Project type — L1 for Data Economies
Markets — Worldwide
Results
Nuklai’s achievements are nothing short of impressive:
$NAI IDO sold out in just 11 seconds at ChainGPT Pad and 8 minutes at Ape Terminal
Massive oversubscription of all rounds
30X price growth at Token Generation Event
5X price increase from the public round, despite tough market conditions
50,000 devoted and loyal community members
How we helped Nuklai get there
1
All Simple Metrics Precede Complex ones
Clients often come to us seeking immediate, significant metrics within the first month of collaboration. However, these high-impact metrics are built on simpler, foundational ones.
Clients often come to us seeking immediate, significant metrics within the first month of collaboration. However, these high-impact metrics are built on simpler, foundational ones.
- KOL Marketing: Engaged 40+ influencers on the stablecoin basis, achieving approximately 2 million direct and 1 million indirect coverage;
- KOL Investment Round: Onboarded 120 influencers in the KOLs round, with approximately 30% sourced directly by our team and the remainder provided by Launchpads;
- Ambassador program implementation: Onboarded 30 ambassadors who created around 1,500 pieces of content. These ambassadors were not just content creators but advocates who believed in the project, contributing to organic growth and community engagement.
- Organic Following: Through our strategies, Nuklai gained 25,000 followers on X via organic methods (no Zealy and stuff😘). Avoiding artificial growth methods ensured that the followers were genuinely interested in Nuklai and more likely to engage and invest.
- Organic PR: Nuklai received native (NON-PAID!) coverage from the journalists at CoinStats, Crypto Daily, Bitcoin Insider, and Crypto Adventure.
- Trending: $NAI was trending in most key DeFi resources (Coingecko, BirdEye, FreshCoins).
- Investor Relations: Created major FOMO among many funds, still receiving allocation requests months after TGE.
These metrics, and of course the team’s amazing work, led to the results you saw.
2
Our Eggs Weren’t in One Basket
When preparing for a TGE or any other critical milestone, founders frequently make the classic mistake of putting all their faith in one tool, one partner, or the founder-assistant duo, as if they can pull out anything. Spoiler alert – they can’t.
With Nuklai, we took a different path:
- Tools diversification
As you can see from our tool pack, we created a buzz that didn’t just rely on paid ads but on a genuine multichannel strategy. Our audience heard about the project from various influencers, then from PR releases, then from Nuklai partners and other trusted platforms.
- Vendors diversification
Unlike the belief that Web 3.0 agencies are in a cutthroat competition, the reality is that the demand for good marketers is so high, that it’s like fighting over a golden ticket. We were Nuklai’s central marketing contractor, but there were also Launchpads and others. We encouraged choosing different contractors by region, ensuring local expertise in places like Asia and Turkey, etc., and that worked out just great.
3
Get Those Tier-1 KOLs
Instead of bombarding KOLs with excessive allocation, we took a measured approach. We carefully selected high-quality KOLs, set clear requirements, and motivated them with limited and valuable presale allocations. This strategic allocation maximized the impact of KOL partnerships and built genuine support for the project.
- Balanced Allocation: Ensured fair allocation distribution, motivating influencers based on project performance rather than initial allocation size.
- Quality Over Quantity: Onboarded high-quality influencers who strongly believed in the project, resulting in sustained engagement and support.
$NAI
— Crypto Nova (@CryptoGirlNova) April 18, 2024
Have been figuring out how and when to post this since yesterday.
In essence, Nuklai is one of the best projects that I personally wanted to have and hold this year.
But that doesn't mean I will shill it any time of the day.
I've wrote about Nuklai many months ago way… https://t.co/wKgIbHp0qY pic.twitter.com/DouuP2cZx9
In less than 72 hours since its launch, $NAI has reached a new all-time high.@NuklaiData is a Layer 1 platform enabling data sharing
— CryptoMaMa♟️ (@1CryptoMama) April 18, 2024
It Empowers AI & LLM's through Smart data
The CEO is also the founder of $NXRA, which reached a valuation of 1.36 billion
Every dip seems to… pic.twitter.com/BjpepNEtr6
4
Incentivization Without Airdrops
Please, realize that an airdrop isn’t the only market entry strategy, it’s not even necessary as a marketing tool. What’s essential is incentivization.
Nuklai knew that and focused on the product to attract a dedicated audience. So, we took the message to the community and shifted the focus from numbers farming to actual product usage, utilising:
- Quality over Quantity: For Nuklai, their product logic allows users to earn $NAI tokens through interaction, attracting an engaged audience willing to work with the product, and ensuring monetization through genuine user engagement rather than a mass of uninterested participants.
- Treating Community with Respect: Even though users were not getting an airdrop when everyone seemed to. They still got financial benefits, just in another form.
5
Break It Down
Nuklai’s underlying technology is highly complex, so we understood the importance of simplifying its narrative for a broader audience. Because nobody likes feeling like they need a PhD to understand a project.
Through engaging content, interactive AMAs, and clear messaging, we effectively communicated their value proposition and made the concept accessible to the masses. How?
- Narrative Development: We crafted a captivating story that showcased the key aspects and benefits of Nuklai’s technology, ensuring this narrative was consistent across all platforms.
- Content, Content, Content: To make complex concepts more accessible, we created visual aids like infographics, explainer videos, and interactive presentations, making our content more engaging and easier to understand. (Gary Vee would be proud).
- Community Engagement: Through AMA sessions (For example: 1, 2), Ambassadors, and interactive content, we provided opportunities for the community to ask questions and gain a deeper understanding of the project. Direct engagement helped build trust and credibility.
6
Practice Mind Reading
Two months before Token 2049 in Dubai, our team was buzzing with excitement, meticulously planning the event and preparing to meet the Nuklai team in person. However, just as the event was about to begin, the heaviest rainfall Dubai had seen in years hit the city. Flights were delayed, diverted, or canceled, causing chaos.
Nuklai founder’s flight was among those affected, leaving him stranded at Dubai International Airport without internet or phone service. At the time of $NAI TGE! In a bold move, he even decided to fly back to Europe without leaving the airport, desperate to reconnect with the team.
Meanwhile, the rest of the team at the event was left to fend for themselves. Despite the challenges, TGE, as well as Token 2049 was a remarkable success for us.
The moral? Balance careful planning with adaptability. Challenges test your team’s strength and resilience, and overcoming them can lead to unexpected success.
7
Build Products, Not Just Tokens
Ultimately, the success of any crypto project is a delicate balance of several key components: a great idea, an innovative product, a solid marketing strategy, and effective execution. At Solus Agency, we believe that combining these elements with our expertise in blockchain marketing leads to outstanding results.
Whether you have 4, 14, or 24 KOLs, hype, good market conditions, or multiple hypotheses, it is critical to develop a valuable product that can be monetized and to build a strong network. Because at the end of the day, it’s all about who you know and what you have to offer.
8
Focus on VCs as Much as You Do on Retail
We know that on some occasions, funds, and VCs are portrayed as evil dumpers on retail. Well, that could be the case if you gave your tokens to literally anyone with a bag of money.
Fortunately, Nuklai built the brand and technology so well that there was really not enough room for everyone who wanted in. That much demand made us very selective about who we wanted to work with. The result? We got the best possible VCs/Funds on board who brought not just funding but real value to Nuklai’s future development.
Conclusion
Start Small
Starting with basic metrics laid the foundation for Nuklai’s growth, along with a strong project on the back end, proving that simplicity and quality can lead to complex success.
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Leave Your Info Bubble
A multichannel strategy, using various tools and regional partners, created authentic excitement and broad visibility beyond traditional advertising — these are our results so far.
Your KOL is Your Friend, not a paid shill
Cherry-picking and motivating high-quality KOLs ensured sustained and genuine support for Nuklai, intensifying their credibility.
DES (Do Epic Shit)
Just like a car won’t start without gas, great marketing won’t get a bad product very far. We built an engaged user base largely by focusing on the product and meaningful engagement rather than token giveaways.
Make it Simple (Even If it’s Not)
By making the technology understandable through clear, engaging content, Nuklai broadened its appeal and built a stronger, more informed community.
Make Your Crypto Vision a Reality with Solus Agency. Contact us now!
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