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Nuklai Ambassador Program Case Study
Nazar Didyk
05.06.2024
4 Min Read
Crafting Ambassador Program in 3 days or Solving “Quality-Speed-Price Trillema”
The Client
Nuklai — is a layer 1 blockchain infrastructure that powers LLMs with data and decentralized computing power.
“TGE is in 20 days, we need an Ambassador Program”
It all started when Nuklai approached us with the request you see above. In less than 3 weeks, we needed to:
- Develop a full-fledged Ambassador Program that would be relevant at all times and include:
- Roles of content creators, moderators, and data contributors;
- A framework for working with local communities;
- Specialized task board;
- Structure of progress, monthly reports, and rewards (while agreeing on preliminary structures with the Team three times at different stages).
- Develop an accelerated recruitment format for Pre-TGE.
- Make sure the whole community knows about it.
- Give the Ambassadors time to prove themselves so that we can choose the best among them.
- Organize Local Communities.
- Hold an extra round of selection for the hardcore Ambassadors.
- Determine the amount of rewards for content creators and Local Community Leaders.
And the kicker? We had just 3 days to whip up and launch this Ambassador Program. So, did we pull it off?
!Spoiler Alert!
HELL YES!
— If a whole program was developed in just 3 days, it must have been bad and didn’t work.
— Sure.
Our results and how they've evolved over 1 month:
- 21 + 5 Elite Ambassadors Onboarded
- 118 600 + 30 600 Total Ambassador Followers
- 1080 + 580 Pieces of UGC
- 150+ Articles
- 730+ Twitter Threads
- Active Local Communities from Italy, Netherlands, Poland, Ukraine, Japan, India, Nigeria, Spain, South Korea.
What was the key to success?
It wasn't a single key, but rather a bunch of them:
1
Key to Speed: Experience and Expertise
Our team is composed of individuals with extensive experience not only in creating Ambassador programs but also in participating in them. We’ve gained firsthand knowledge from working with successful programs like Aleo and Injective, among others.
By leveraging these insights and experiences, we were able to easily build a unique structure that would be suitable for this project and this community.
2
Key to Quality of Ambassadors: Positioning & Structure
Only a high-quality structure can attract high-quality Ambassadors. Thanks to how detailed the program description was, the quality of the visual component, the rules, the details of the work process, etc.
The structure, which required potential ambassadors to prove themselves and do a significant amount of work before actually becoming ambassadors, put the program in a position of healthy competition where everyone competes for a place in the Nuklai Ambassador team.
And, of course, the potential rewards were in line with the requirements.
But how did we manage to get not only high-quality applications but also a large number of them?
3
Key to Quantity: Personal Outreach & Referrals
When we built the Nuklai Ambassador Program, we wanted to gather not just a handful of Ambassadors, but a real community.
That's why we created the most pleasant and comfortable atmosphere by:
- Organizing AMA sessions;
- Gathering ambassadors in chats;
- Building local communities.
That’s why those who have already participated in the program were motivated to involve their friends and their community in the program. This is how we natively organized the referral program, which brought us the lion’s share of Ambassadors.
Of course, to improve the results, we also had to use our connections in the Ambassadors’ world and attract loyal Ambassadors to participate, including attracting a new community.
Of course, to improve the results, we also had to use our connections in the Ambassadors’ world and attract loyal Ambassadors to participate, including attracting a new community.
4
Key to Productivity: Motivation & Progression
With 20 Ambassadors, we still managed to get 1000+ UGCs. Of course, each ambassador produced less than 50+ pieces of content. Much of the work was not just done by the Ambassadors we selected, as the entire community contributed to the UGC to become Ambassadors.
To do this, we used both simple and complex methods of motivation:
- Simple — Reward pool
Ambassadors understood that it was composed in such a way that the efforts required for it and the benefits they would bring would be commensurate with the size of the potential reward.
- Complex — the progression system
The ranking system is designed, so the ambassador gradually moves from performing the simplest tasks to more complex and global tasks, including holding AMA sessions and running a local community. The standard and additional points system motivates ambassadors to create high-quality content because low-quality content will be rated with a correspondingly low number of points.
Conclusion
Know Your Audience
Understand who your project’s fans are, how excited they are, and how much time they’re willing to invest.
Keep the Ambassadors in the Loop
Make sure they know all the latest news and updates.
Build a Team, Not a Group
Focus on creating a tight-knit team of Ambassadors.
Let Ambassadors Be Your Voice
Let them spread your message in the community.
Be Transparent
Clearly outline requirements to set expectations and get the best results.
Our Strategies Are Gold
Our approach is rock solid and keeps delivering results.
If that is not enough for you, we invite you to:
- Check our Marketing Case about Nuklai.
- Contact our Ambassador Team Lead and learn how we can help your project gain traction.
Ambassador Program
UGC
Engagement
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