12 December 2022
8 Min Read
Ultimate Guide on How not to Die in Anticipation of the Crypto Influencer's Answer
But before talking about all the ins and outs of the crypto influencers base gathering process, let’s spend a few minutes in order to understand why we need influencers at all?
Btw, we`ve already published several articles about influencers marketing. But you can always check them in our blog, so do not be distracted from reading this one 🙂
And yeah, we still remember about Wechat, Pinterest, Reddit, Discord, Snapchat, Сlubhouse and other social media that have thousands of unique crypto fans.
Surely the audience overlaps sometimes, but according to the stats the number of people using social media is over 3.96 billion worldwide, with the average user having 8.6 accounts on different networking sites.
But when it comes to crypto marketing, influencers could solve much more problems:
In 2021 unlike Facebook Ads and Google Ads people could not be banned. Okay, yes, recently TikTok put certain restrictions on crypto bloggers, but this does not prevent them from creating accounts on other social networks and bringing all loyal fans with them.
Investments decisions aren't the easiest ones and nothing could work better here than an advice from authoritative crypto investor.
Your brand will receive much more trust from everyone if it will be trusted by key opinion leaders in crypto sphere.
So the question here is:
Are you ready to leave half the world's population virtually unfamiliar with your project?
But before making your crypto product viral by means of influencers, we need to find them and establish communication.
Let’s dive in
How to gather that base (before contact phase)?
Seems to be obvious, but decide which type of influencer you like to work with
By size:
By social media:
YouTube
TikTok
Discord
By topic:
Crypto newsmakers
Crypto philosophers
Traders
Сrypto educators
General traders
(stocks, bonds, etc.)
Miners
NON CRYPTO INFLUENCERS
(yes, they also could be used for attracting crypto audience)
*our own classification 🙂
Disclaimer: if you are okay with 2-3 influencers of “advertising” type, you can go ahead and just send the email to 20-30. So that you could be sure that you receive a few responses in a few days.
But if your aim is to establish relationships with highly efficient influencers – keep reading.
Collect the influencers and their contact details
Depending on the platform it could be done in different ways, but there are cross functional ones.
By platform
- By keywords
Create a list of keywords that could be used in the video titles of influencers you would like to work with and enter them in the YT search query. Then simply check the channels and decide which one seems to be relevant.
Tip: use both wide and long tail keywords (Hello, Google Ad). If you are struggling to find influencer from the crypto currency topic apart from using banal keywords, brainstorm a bit in order to create a list of specific keywords like “How to save on Ethereum gas fees”.
- By recommendation
Once you collect a few ideal influencers by using keywords, you could find similar by checking recommendations which appear in the left of the video.
Tip: recommendations could work awfully if you are going to use them from your personal Google account, cause you will see the videos YT recommend you personally. So just log in from the new one.
- Advanced search
Enter the topic you need in the search query in the “Explore” section, click on three dots and choose the “Advanced search” option. Then enter everything you want to add 🙂 - By recommendation
Just use the framework described for YouTube.
- Tools
After checking dozens of tools, we found Modash and Hypeauditor to be the best ones. - Competitor research
Quite a comprehensive, but highly efficient stuff. There is a lot to do here, we`ve even developed our own framework for researching competitors` influencers marketing activities.
Life hack
Don’t be too scrupulous at this stage when it comes to metric validation. Realize the fact that you receive replies from 10-30% of influencers. So it could be much more efficient to validate those who replied.
That’s it!
Bear in mind that crypto influencers require patience even before you start working with them directly 🙂 But if everything was done correctly, returns will cover all the investments (both financial and emotional).
Btw, if you are about attracting a crypto audience, I’m sure that we will find common ground for establishing a fruitful partnership.
Ruslana Safina
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