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Gamifying Gaming: DEGA Ambassador Program Case Study

Nazar Didyk

30.07.2024

3 Min Read

In a world where community engagement is critical, DEGA aimed to elevate its brand and engage its community like never before. That's what we did by setting up an ambassador program.

This case study highlights the design and implementation of an ambassador program for DEGA, a big player in the gaming industry. The program met and exceeded expectations, with stats like 50 pieces of UGC per recruited ambassador.

The Client

Client Name: DEGA

Project type: Gaming

Markets: Worldwide

Tools: Ambassador Program

Results

number 1

41 active content creators out of 7000 Discord server members

number 2

1100 unique tasks submitted

number 3

Five successful onboarding rounds

number 4

50 pieces of UGC per recruited ambassador (10x higher than Aleo and 3.5x higher than Injective)

The Ask

DEGA had several community programs but needed a working, engaging, and successful ambassador program. Previous attempts at launching an ambassador program had yet quite to hit the mark, emphasising the need for a new, dynamic approach.

Objectives and Goals:

Why it worked

We focused on gamification, ensuring the program aligned with DEGA’s gaming ethos and stood out among other community initiatives. Given the participants’ proactive nature, the program featured a single role model with development branches to appeal to various interests and contributions.

To get there, we developed a custom Discord bot from scratch. The bot's functionalities included:

Items listed

The increased volume of UGC raised awareness about DEGA, and built trust and credibility to the brand. The community has become more friendly and engaging, with ambassadors actively helping in chat and creating a supportive environment.

Examples of Ambassador content

Client Testimonials

“For now, the decision is to continue the Ambassador program full steam ahead. We’re very happy with the results”,

 

— Carlos Rene, CEO of DEGA.

Conclusion

A well-designed and gamified ambassador program can be effective even in highly active communities with numerous existing programs. DEGA’s ambassador program shows the importance of innovative solutions and a willingness to explore uncharted territory.

 

We achieved substantial results by using custom tools like the Discord bot, having experience building programs before, and daring to implement untested ideas.

 

If you’re looking to create a compelling ambassador program that drives results and increases community engagement, let’s discuss how solusdna.io can help you achieve your goals.

Ambassador Program

UGC

Community

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